Wednesday, February 25, 2015

Ideas for Marketing Children's Books

After self publishing my first book in 2007 I quickly learned that unless I was some well known person or had the money to pay markers, sales people, or book distributers, that I was on my own in terms of selling my book. Other authors ask me all the time, how do you market your books? I will be honest, I see a lot of people using platforms like Amazon and others but most of my books sell from my personal site and on Ebay. Ive been a seller on Ebay for about three years now and that just works out better for me that Amazon. 

I strongly feel that each business owner should create a unique marketing campaign. This is a long or short term plan of marketing strategies that will executed by using a schedule. My marketing plan could be over a three month period or six month to a year. Keep in mind that marketing should NEVER stop. Campaigns may not last forever but new campaigns should be in the making.

Ideas for Marketing Children' Books

If you wrote a story book, call up some daycare centers in your area. Ask the school director if you could read your book to the class for story time. Maybe you could also leave packages for the children to take home to their parents. I suggest using a large ziplock bag. Create a color sheet for one of the characters in your book. Purchase cheap crayons and break each box down to three or four crayons and include them in your package. Add book marks, and a flyer letting parents know how they could purchase your book and introduce yourself to the parents in your flyer. How about donating your book to the class. 

Lastly think about selling your book as a fundraiser to the school. Just make sure you get a profit and the school gets a small profit. 

There are tons of ways and places to market your book other than day care centers. Remember any money used to market your book can be written off on your taxes. I wrote an article in the past titled " Your Book is Your Business" This is so true!!! Now you have a book remember marketing is ongoing. Now you must promote it. Think of unique creative ways that you can market and sell your book. Be realistic and try not to get involved in ideas that waste money, time, & are not realistic.

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Victoria Sheffield/Author/Publisher/Publisher

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